This is my personal blog. The views expressed on these pages are mine alone and not those of my employer.

Thursday, 17 July 2014

Unassuming Unicode, the secret to characters on the web

Recently I got an e-mail with an interesting title:

How did they do that?

Just how did KLM insert an airplane into the subject of an e-mail? Unicode!

I needn't put a full description here, but unicode is the system that provides a unique identifier for every single character your computer is capable of displaying.  Yes Chinese, Yiddish, Maldivian, Airplane symbols, the lot!

So what does this look like under the hood?

To find out I copied the character into Notepad and saved it, ensuring I selected 'Unicode' as the encoding at the bottom of the 'Save As' dialog.

Then I viewed the raw binary of the file in a hex editor (I just happened to pick this online one).  The results were simply:

FF FE 08 27

What we're seeing here is the hexadecimal representation of the binary in the file.  You can confirm this using windows calculator in programming mode but for simplicity this is:

FF     11111111
FE     11111110
08     00001000
27     00100111

The first two bytes are telling us that is little-endian UTF-16, these are the byte order mark (BOM).  Endian (or endianness) simply tells us from which end we read the data first, which in this case means we read from right to left.

So doing this we now have (omitting the byte order marks):

27 08
Which just so happens to the unique identifier for the airplane symbol:

But why do you care about this?  You could've just copied and pasted the original symbol, right?

Well it just so happens that HTML encoding closely follows these unicode code points.  So if I wanted to use this character myself I'd want to be absolutely certain it'll render correctly.

To do this I'd first make sure my page is described as being encoded in unicode using the correct meta tag:
<meta charset="utf-8">
Then I can create the character using &#xnnnn where nnnnn is the unicode code point.  Therefore &#x2708 creates our airplane:

That's just one.  There are 109, 383 other characters out there, go and use 'em.


  1. hey man

    i don't know much about this sort of stuff

    to be honest i was looking for the radio 1 dj

    but i like how you explained that

    makes me wish I could use computers properly

    but where was i supposed to learn that?

    i feel like most of us are cut off from what's really happening

    and things change so fast

    maybe we always will be

    what do you think?

    1. I don't think you're cut off, all the information is out there, on the web, free! I think it's all about researching your own curiosities. I didn't write everything above exactly from memory, rather I did some research when I got that e-mail and couldn't recall exactly how it was done. If you're curious (as you've indicated) you're only a couple of searches away from the answers...

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